Utilizing Earthjustice’s branding guidelines, two visual directions were developed for each scenario of the 2024 U.S. Presidential Election. With Trump (unfortunately) claiming office, we eventually expanded upon the creative direction for the current post-election season using bold sans-serif type, solid black backdrops, yellow accents, and vivid photography to portray hope while still promoting the Earthjustice brand. This was then applied to a majority of social media paid advertising under fundraising, awareness, and advocacy categories.