Posters for The 1975’s “Notes on a Conditional Form”
The 1975 have released their fourth album Notes on a Conditional Form, also known as their second and last album to conclude the “Music for Cars” era. Upon album release, they have also created mindshower.ai, an augemented reality (AR) website depicting a rehab clinic as shown in their music video for The Birthday Party.
Amongst all the interactive features on their website, the one highlight that struck me the most was their archive consisting of design assets used for the album campaign, including a raw Photoshop file of the album cover itself! This gave fans the opportunity to create their own artwork to submit as part of their marketing. With that said, I took it upon myself to play around and experiment with the assets that were provided by the band themselves, leading to the results shown.